Friday, August 17, 2007

Um, uh. I know, but it's WEIRD!!!

The push-up bra you have fitted UNDER the skin
By FIONA MACRAE and MARTYN HALLE - More by this author »
If you've always longed to burn your bra but couldn't face the physical consequences, the solution could be on the way.

Doctors have created an 'internal bra' which claims to do away with the need for the lingerie version.

The harness-like device is inserted under the skin in a 40-minute keyhole operation performed under local anaesthetic - meaning a patient can go into hospital in the morning and return home after lunch.


Surgeons make two stab-like cuts less than a centimetre wide underneath each breast.

Silicone cups similar in shape to the cup of a traditional bra are then inserted around 1cm below the skin.

Fine straps or "threads" are fitted next.

These are attached to the ribs between the breast and the shoulder with a pair of titanium screws.

Then they are stitched to the cups and everything is tightened to lift the breasts into a more "youthful" position.

It's a joke, right? PLEASE tell me it's a joke.


At 11:25 PM, Blogger Paddy said...

Good lord. Just good lord.

At 12:34 AM, Anonymous Anonymous said...

Apparently it's for real. More on the doctor here:

He actually seems like a good guy.

As for this internal bra, all I can ask is where's the fun in that?

At 12:39 AM, Anonymous Anonymous said...

Here's a better description:

It may not sound kosher but Israeli researchers are using pigs to test an innovative technology they say will replace cosmetic breast surgery. But we'll get back to that later.

The MIM technique (Minimally Invasive Mastopexy), developed by the startup of the same name, promises to reshape, support and lift breast soft tissue in a much more minimally invasive manner than today's cosmetic breast surgery. They're calling their breast support kit the 'Cup&Up'.

"Today in aesthetic surgery, plastic surgeons reshape many body parts - the nose, butt, hands, tummy - most of the procedures are very intensive, risky ones, with long recovery periods, problems with scars, inconvenience. We're trying to develop a method to replace those surgical procedures with minimally invasive kits," says the MIM CEO Adi Cohen.

As women age, breasts may begin to sag, a process often accelerated by pregnancy and nursing. Mastopexy involves massive interference with both internal and external breast tissues and the procedure is expensive requiring long term recovery with potential risks and complications. Despite the risks, millions of invasive breast procedures are performed each year.

Another problem with current procedures is their failure to prevent breasts from later sagging. "They last only for limited period of time after treatment," Cohen told ISRAEL21c. "Newton is around, and gravity is working, and everything is falling again - what we call ptosis."

"What we've done is build a silicon bra, insert it into the body and attach it to the ribs and to the fascia. It's like a normal external bra," he continues, "where a strip lies on the shoulder and attaches around the body. We attach it to the ribs instead of to the shoulder, and to the fascia in the lower part of the body."

Cohen, who served as an Israeli Air Force captain for seven years before entering the business world heard about the MIM concept from its inventor Dr. Eyal Gur, head of microsurgery at Tel Aviv's Ichilov Hospital.

"I call it an internal bra," Gur told ISRAEL21c. "All women are looking for the right bra that will hold their breasts in the position they like or prefer aesthetically. There's an increasing trend towards buying push-up bras to enhance the upward breast pull.

"So I was thinking that with a harness created from materials used in medicine - silicon, threads and very small anchoring screws - we could support breast tissue and avoid further breast sagging."

The procedure is minimally invasive requiring two small openings through which the device is attached to the ribs.

"It may sound scary but take a look at cosmetic and plastic surgery - that's much more invasive," said Gur. "The most prevalent procedure in the world is breast implantation. Who is the crazy woman who agreed to be the first woman to put silicon into her body? Very strange things happen within the cosmetic world and the MIM is not as crazy as it sounds; that's the end point of what I'm saying."

At 1:29 AM, Blogger Kirsten said...

No, No,No.
Although, after three kids...
Wait! No. No, no ,no.

At 11:39 AM, Blogger gimmeabreak said...

Where do I sign up?

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