Because they are so good at messaging to start with.

STATE DEPARTMENT
New State Department center aims to counter terrorists' messages

By Warren P. Strobel
McClatchy Newspapers

WASHINGTON - A long-awaited Bush administration public diplomacy strategy, intended to counter the steep decline in America's global image, calls for the creation of a new State Department center aimed solely at countering the spread of terrorist ideology.

(snip)

It will develop messages "to undermine and marginalize extremist ideology and propaganda" and "aggressively rebut and efficiently respond to actions and statements by terrorist groups and leaders across the world."


The recommendation is one of several in a 34-page strategy document, which was completed last month by Undersecretary of State Karen Hughes, a longtime confidante of President Bush.

(snip)

"From a public diplomacy standpoint, I don't know how you come out and talk about all the stuff you do, for human rights, to support democracy. . . . When people hear that, they stop and say, `What about Abu Ghraib? What about Guantanamo?" said Price Floyd, who was the State Department's director of media affairs until earlier this year.

I'm really surprised at myself. I got lulled into thinking that Hughes had high tailed it back to TX to perfect her barbecue and rifle thru Babs Bush's wardrobe.