MSNBC Grows Up, With Younger Crowd

Claiming the "strongest growth of any cable news net in Total Day and Primetime," MSNBC says its "ratings growth continued this summer."

— In primetime (M-F, 8-11p), MSNBC was up 45% in the 25-54 demo and up 46% in total viewers.

— "Countdown with Keith Olbermann" was up 67% in total viewers this August (721,000) compared to last August (431,000).

— MSNBC ranked #1 among the news nets in the 18-34 demo (M-S 8-11p). With 78,000 viewers, a small number by any measure, still out-delivering CNN by 5,000 and FNC by 18,000.

Now if they'd just replace fTucker with Cliff (and me as a pundit every once in awhile... c'mon, please?) it would be the perfect cable channel.