Everything from detergent to computer discs is packaged with the Sunday newspaper.
So why not Bibles?
A Christian ministry wants to deliver custom-designed New Testaments to newspaper subscribers around the country as part of an effort to find innovative ways to spread a Christian message. But even in the Bible Belt, not everyone thinks that's a good idea.
International Bible Society-Send the Light is planning on spending hundreds of thousands of dollars to distribute Bibles with 11 newspapers during 2007 and 2008. New Testaments would be packaged in pouches on the outside of newspapers, much like soap or other sample products.
The Fort Worth Star-Telegram announced in May it would deliver more than 200,000 New Testaments the last Sunday of the year. David House, the newspaper's reader advocate, said he received about 70 e-mails split between backers and those opposed to packaging the scriptures with newspapers.
"Do you have any idea how blatantly offensive this boneheaded move is to the thinking public?" a Fort Worth reader wrote in one of several letters to the editor on the topic.
I can't even imagine how a non-Christian would react to a blatant pander like that.
That it is even considered is just ridiculous.