Boehner Leads Effort to Polish GOP 'Brand'
By Jonathan Weisman
Washington Post Staff Writer
Friday, June 1, 2007; Page A13
Their president's approval ratings are at historic lows. The war in Iraq is grinding down their political prospects, and their party is showing deep divisions on issues such as education and immigration.
But to House Minority Leader John A. Boehner (R-Ohio), Republicans' path to power rests on brand recognition. Boehner has convened a group of allies and confidantes to work on GOP "branding," an exercise designed to restore an identity to a party that many voters no longer see as holding a core set of principles.
To some House conservatives, the branding effort is navel-gazing in the middle of a hurricane. A Republican lobbyist familiar with the project, speaking on the condition of anonymity to maintain relations with GOP leaders, said it will be impossible to create a new Republican "brand" out of the House, while President Bush casts his shadow and image on the party.
I'm not going to bash Boehner for being emotional. I may not agree with his premise, but it is obvious that he cares.
But can you honestly see Republicans coalescing behind a "rebranding" concocted by a man who so nakedly shows his sensitive side?
Isn't that against their code, punishible by banishment even?
pic via Think Progress