Survey Rates Northup Ad One Of The Worst Ever

Mitch McConnell's hand-picked candidate to take on incumbent Governor Ernie Fletcher in primary is now in danger of not even making the primary run-off. After firing her campaign manager, cancelling high-dollar fundraisers because Mitch McConnell had to bring George W. Bush to Louisville to raise money for his own fading reelection hopes, she now is only able to go up on the air with a token ad buy. But what is worse for Northup, is the ad does not appear to be very effective on the few viewers that will actually see it:

Kentucky Gov. Ernie Fletcher’s (R) first ad in his tough primary on the road to reelection is proving effective, while challenger and former Rep. Anne Northup’s (R) ads will need improvement, according to Wilson Research Strategies Inc.

Comparing two ads — Fletcher’s first on the air this year and a spot from Northup’s failed congressional reelection bid of last year — Wilson conducted a survey analyzing the strengths and weaknesses of each camp’s early strategy...

The average for the category among that group is a 5.2 rating. Northup’s ad received a 3.8.

“That’s one of the lowest we’ve ever seen,” Wilson said.