Great piece about Keith & Countdown in the LA Times today.

Fun graphs.

But on "Countdown," there isn't just the über-list, there are lists within lists. Each night Olbermann does the "Worst Person in the World," a cheeky feature that crams brief nuggets of information into a daily top three of ignominy -- "worse, worser, and worst."

Olbermann has used the list to create an arch-nemesis, Fox News' O'Reilly, whom he perennially trails in the ratings but regularly baits, with the kind of sardonic aggression liberal talkers find hard to pull off.

In the process, Olbermann has developed a new brand -- the leftist firebrand of cable news, taking on O'Reilly (in rhetoric if not ratings) and the Bush administration in verbose, breathlessly written editorials that get passed around like munchies on various TV news websites.